craft. care. joy.

Craft. Care. Joy says it all! And that’s the new ad campaign just launched by the SFA which is the Specialty Food Association-formerly known as National Association for the Specialty Food Trade.  What an honor to be selected among Association members who have become successful small business owners. “The people behind the products in our industry have wonderful stories about the craft, care and joy they bring to their work,” says Specialty Food Association President Ann Daw. “Our campaign seeks to provide inspiration to others and drive growth in our industry.”

SFA also reports in their press release “Thank you so much for participating in our  first-ever branding campaign. Our members are our stars!  We’d be delighted to share images of the ads you appear in.”

The following is a list of Association members featured in the campaign, which also includes an ad with noted Chef Sara Moulton:

•      Dan Utano | Beecher’s Handmade Cheese

•      Laurie Cummins | Alexian

•      Rick Field | Rick’s Picks

•      Charles Wekselbaum | Charlito’s Cocina

•      Monique Deschaine | Al Dente Pasta

•      Kari Morris | Morris Kitchen

•      Joan Coukos | Chocolat Moderne

•      Jon Mills | LunaPops

•      Reggie Rodgers | Rodgers’ Banana Pudding Sauce

•      Sara Moulton | Chef, Cookbook Author and TV Personality 

Thanks SFA.  Below some great candid shots from a wonderful day!

The first ads to run are in the new issue of Specialty Food Magazine.  Also, be sure to check out their new branding page.

Craft. Care. Joy says it all! And that’s the new ad campaign just launched by the SFA which is the Specialty Food Association-formerly known as National Association for the Specialty Food Trade.  What an honor to be selected among Association members who have become successful small business owners. “The people behind the products in our industry have wonderful stories about the craft, care and joy they bring to their work,” says Specialty Food Association President Ann Daw. “Our campaign seeks to provide inspiration to others and drive growth in our industry.”

SFA also reports in their press release “Thank you so much for participating in our  first-ever branding campaign. Our members are our stars!  We’d be delighted to share images of the ads you appear in.”

The following is a list of Association members featured in the campaign, which also includes an ad with noted Chef Sara Moulton:

•      Dan Utano | Beecher’s Handmade Cheese

•      Laurie Cummins | Alexian

•      Rick Field | Rick’s Picks

•      Charles Wekselbaum | Charlito’s Cocina

•      Monique Deschaine | Al Dente Pasta

•      Kari Morris | Morris Kitchen

•      Joan Coukos | Chocolat Moderne

•      Jon Mills | LunaPops

•      Reggie Rodgers | Rodgers’ Banana Pudding Sauce

•      Sara Moulton | Chef, Cookbook Author and TV Personality 

Thanks SFA.  Below some great candid shots from a wonderful day!

The first ads to run are in the new issue of Specialty Food Magazine.  Also, be sure to check out their new branding page.