It was fun doing a refresh of our label, especially because we reconnected with Susan Lawlor, who designed a label for us 30 years ago when she was a student at Cranbrook. She went on to become a Dean at Avila College!

We re-introduced the “tender but firm” tagline. Made bullet points more prominent and more reflective of what makes Al Dente special. Softened up the black to a very dark brown. Made the 3 minute circle more prominent. Made checks and logo a bit bigger, too.

Hope you like them!


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